Skip to main content

Coca-Cola wants to grow in India by selling less Coke

The world’s largest beverage company has big plans for India.

The Coca-Cola Company wants the country to be its third-largest market globally, up from the sixth position currently, recently appointed chief executive James Quincey told local press on his maiden visit to India. He took the helm of the Atlanta-based firm in May this year.

“The most immediate challenge for the country is to become No. 5 in the foreseeable future but in the end, my vision for India is we will be one of the top three markets in the world for Coca-Cola Company,” Quincey said on Aug. 31. At the moment, the company’s top five markets are the US, Mexico, China, Brazil, and Japan.

But with urban Indian consumers veering away from sugar-loaded sodas and looking for healthier options, the maker of Coke, ThumsUp, and Sprite is looking to diversify its portfolio, focusing more on selling fruit-based and nutritious beverages, instead of the fizzy drinks its known for.

“The company needs to be bigger than brand Coca-Cola,” Quincey said, according to a report in The Economic Times newspaper. “While the brand will always be the heart and soul, the company needs to be much bigger, which means participating in many more categories that the consumers want to drink.”

Over the past few months, the company has forayed into dairy-based beverages, sold under the Vio brand, as well as launching coconut water brand Zico, and widening the distribution of its Minute Maid juice-based beverages. It’s also promised to reduce the sugar content of its beverages in India over the next three years.

For now, carbonated beverages account for less than to 70% of all drinks sold by the company in India, while the share of non-fizzy drinks has gone up to 35%, and is expected to keep rising.

Quartz http://ift.tt/2wWJslh September 01, 2017 at 10:16AM
Labels:

Comments

Post a Comment

Popular posts from this blog

Using RStudio and LaTeX

(This article was first published on r – Experimental Behaviour , and kindly contributed to R-bloggers) This post will explain how to integrate RStudio and LaTeX, especially the inclusion of well-formatted tables and nice-looking graphs and figures produced in RStudio and imported to LaTeX. To follow along you will need RStudio, MS Excel and LaTeX. Using tikzdevice to insert R Graphs into LaTeX I am a very visual thinker. If I want to understand a concept I usually and subconsciously try to visualise it. Therefore, more my PhD I tried to transport a lot of empirical insights by means of  visualization . These range from histograms, or violin plots to show distributions, over bargraphs including error bars to compare means, to interaction- or conditional effects of regression models. For quite a while it was very tedious to include such graphs in LaTeX documents. I tried several ways, like saving them as pdf and then including them in LaTeX as pdf, or any other file ...
Post a Comment
Read more

Explaining models with Triplot, part 1

[This article was first published on R in ResponsibleML on Medium , and kindly contributed to R-bloggers ]. (You can report issue about the content on this page here ) Want to share your content on R-bloggers? click here if you have a blog, or here if you don't. Explaining models with triplot, part 1 tl;dr Explaining black box models built on correlated features may prove difficult and provide misleading results. R package triplot , part of the DrWhy.AI project, is aiming at facilitating the process of explaining the importance of the whole group of variables, thus solving the problem of correlated features. Calculating the importance of explanatory variables is one of the main tasks of explainable artificial intelligence (XAI). There are a lot of tools at our disposal that helps us with that, like Feature Importance or Shapley values, to name a few. All these methods calculate individual feature importance for each variable separately. The problem arises when features used ...
Post a Comment
Read more