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The Devilish Magic of Halo Top

This has been the summer of Wonder Woman, of “Despacito,” of rosé and brosé and frosé, of Game of Thrones spoilers, and of near-weekly red weddings at the White House. But more than all of those things, it’s been the summer of Halo Top. The low-calorie ice cream–maker, which didn’t exist before 2012, has given the ice-cream industry a brain freeze, forcing its competitors to remake their strategies in the mold of its success.

Slate Articles http://ift.tt/2fCMLXG August 14, 2017 at 03:04AM
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