Skip to main content

After submarines and baby strollers, Aston Martin is branching into luxury condos

Aston Martin Residences in Miami

In the world of luxury one-upmanship, “my other house is an Aston Martin” is a boast you might hear soon.

The venerable British luxury sportscar brand, immortalized in James Bond movies since the 1960s, is getting into real estate. The company broke ground on a 66-story sail-shaped glass and steel apartment building in downtown Miami yesterday (Oct.18).

Racy.

From the company description, living in the Aston Martin Residences Miami sounds not unlike living inside one of its super-swish cars. The building promises carbon-fiber reception desks, Aston Martin door handles, and accents of its signature kestrel tan leather.

The 391 condos will sell for between $600,000 and $50 million, and include seven penthouses and a duplex penthouse with private pools. There will also be a spa, cinemas, and a virtual golf room, as well as direct access to a yacht marina. You get the picture.

Aston is not the first sports car brand to branch out into high-end real estate, as it happens: Porsche has a 60-story tower along the coast on Sunny Isles Beach, complete with car elevators to take your beloved German motor up to the apartment.

Aston Martin’s “Project Neptune” submarine concept.

Aston doesn’t appear concerned about diluting its brand as a heritage automaker. The condo venture is just one of ways in which it is diversifying into a general luxury brand, rather than just a car company. Last month, it announced a partnership with Triton Submarines to make a limited edition one-seater submersible for underwater exploration, with a price tag of around $4 million.

The company also has a new a store in London’s posh Mayfair district, where Aston Martin baby strollers sell for $4,000. CEO Andy Palmer said at the store launch: “Wouldn’t it be great if you’re down in a luxury harbor somewhere staying in an Aston Martin apartment, with your Aston Martin parked in the car park, and your Aston Martin boat harbored outside?”

Quartz http://ift.tt/2zAHUvu October 19, 2017 at 07:06PM
Labels:

Comments

Post a Comment

Popular posts from this blog

Controlling legend appearance in ggplot2 with override.aes

[This article was first published on Very statisticious on Very statisticious , and kindly contributed to R-bloggers ]. (You can report issue about the content on this page here ) Want to share your content on R-bloggers? click here if you have a blog, or here if you don't. In ggplot2 , aesthetics and their scale_*() functions change both the plot appearance and the plot legend appearance simultaneously. The override.aes argument in guide_legend() allows the user to change only the legend appearance without affecting the rest of the plot. This is useful for making the legend more readable or for creating certain types of combined legends. In this post I’ll first introduce override.aes with a basic example and then go through three additional plotting scenarios to how other instances where override.aes comes in handy. Table of Contents R packages Introducing override.aes Adding a guides() layer Using the guide argument in scale_*() Changing multiple aesthetic par...
Post a Comment
Read more

Using RStudio and LaTeX

(This article was first published on r – Experimental Behaviour , and kindly contributed to R-bloggers) This post will explain how to integrate RStudio and LaTeX, especially the inclusion of well-formatted tables and nice-looking graphs and figures produced in RStudio and imported to LaTeX. To follow along you will need RStudio, MS Excel and LaTeX. Using tikzdevice to insert R Graphs into LaTeX I am a very visual thinker. If I want to understand a concept I usually and subconsciously try to visualise it. Therefore, more my PhD I tried to transport a lot of empirical insights by means of  visualization . These range from histograms, or violin plots to show distributions, over bargraphs including error bars to compare means, to interaction- or conditional effects of regression models. For quite a while it was very tedious to include such graphs in LaTeX documents. I tried several ways, like saving them as pdf and then including them in LaTeX as pdf, or any other file ...
Post a Comment
Read more